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Microsoft Corporation is collaborating with comScore Inc. to develop a digital media planning solution, Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.
The RF Planner uses a hybrid audience measurement method that combines Microsoft's ad serving data with demographic information from comScore's panel. It will forecast reach and frequency for online advertising campaigns and comScore's post-buy reporting to show how closely the campaign performance tracked to the prediction.
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