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Microsoft today announced a new phone app service—not for smartphones, but instead for the world’s cheapest and low-tech handsets. Called OneApp, the software was developed by Microsoft’s Unlimited Potential Group, which researches technology that can be used by poor people living in emerging-market nations. OneApp allows consumers with existing, non-smartphone devices to access Web sites such as Twitter, Facebook, in an efficient way.
OneApp’s been engineered to not require much in terms of data usage and memory; it runs only one individual application at a time. The graphics are lower resolution than those in iPhone apps. The phones running OneApp don’t need to eat up as much energy running the mini-software programs, either, according to Amit Mital, who heads the Unlimited Potential Group at Microsoft.
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